I'm typing this on a device that I carry around with me all day, who's entire purpose is to collect as much data as possible and deliver it back to the company I bought it from. All in order to influence me to buy more of their stuff. In a way, yeah capitalism is always in the room with me. It kinda sucks.
Now, try building a house by negotiating with the people who mine and harvest the raw components, the people who transport the components to the processing facilities, the people who actually build the house, and those who harvest, build, and transport the items you need to turn the building into a home. Now do this with the actual workers