I think some enterprising souls may come back just to coordinate on making /r/place an advertisement for how shitty Reddit is being, as well as increasing awareness of alternatives like lemmy. And I think that’s great.
I find it stunning that they’ve decided to go ahead with this. Why the need for a 2023 r/Place when there was 5 years between the first and second? What the hell?
Likely an attempt to show that the platform is still able to generate traffic and engagement, plus a really awful attempt of bread and circus. It's specially bad as people will use it against Reddit Inc. and the platform itself.
Because they are seeing the threat that places like Lemmy are providing to users. They need to draw people back to Reddit and distract from the protests that are still a topic.
There is a discord group called The Swarm that plans on doing that with 1,000 people. They also allied themselves with another group to put a protest message in the middle of it.
I'm torn about r/place revival. I'm excited to see how people embarrass reddit management, but it feels like management is allowing it cause they know it will drive up daily active users they can brag about before the stock goes public.