FTC finalizes rule banning fake reviews, including those made with AI
FTC finalizes rule banning fake reviews, including those made with AI
Amazon sued more than 10,000 Facebook group administrators in July 2022 for allegedly brokering fake reviews.
The U.S. Federal Trade Commission (FTC) announced on Wednesday a final rule that will tackle several types of fake reviews and prohibit marketers from using deceptive practices, such as AI-generated reviews, censoring honest negative reviews and compensating third parties for positive reviews.
The decision was the result of a 5-to-0 vote. The new rule will start being enforced 60 days after it’s published in the official government publication called Federal Register.
The FTC’s new rule has been a long time coming. It aims to improve the often untrustworthy online review system and — hopefully — make it easier for people to find reliable reviews. Merchants, especially on Amazon, have been using fake and paid reviews for far too long. Amazon claimed to cease more than 200 million fake reviews in 2020. In 2021, Yelp reported over 950 people “suspicious groups, posts, or individuals” were engaging in “deceptive review practices” on online platforms. Now, the rise of generative AI has made it easier than ever for bad actors to write fake reviews.
But, will they enforce it?
Only if they keep the same person they have now. So not if Trump wins probably.
They're an agency, so no.
I'm still waiting for the tax lawyers to figure out that this will apply to the IRS as well. I've seen a couple rumblings about it on attorney websites already.
Amazon claimed to cease more than 200 million fake reviews in 2020.
Which is almost as believable as a review on Amazon.
Does it even matter when Amazon pushes its own products to the top and they're always consistently rated at 4.5 or higher despite being inferior products
163 pages - does it address the situation where consumers are given free products to review but arent explicitly told to give positive reviews? It is basically bribing them with the product rather than money
A few days from now:
Trump appointed judge reverses another good thing and nothing matters.
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https://techcrunch.com/2024/08/14/ftc-finalizes-rule-banning-fake-reviews/