Ad industry initiative abruptly shuts down after lawsuit filed by Elon Musk’s X
Ad industry initiative abruptly shuts down after lawsuit filed by Elon Musk’s X
Global Alliance for Responsible Media disputes X lawsuit but stops operations.
The frivolous lawsuit worked then.
More economically to shut down and reincorporate than to spend a bunch of money on lawyers.
But I doubt Musk is going to see a flood of new ad revenue out of this.
new ad revenue
I'm no marketing guy, and all other things aside, signing an advertising agreement with X would be a hard "NO" after this suit.
Maybe it's a Win win. Less advertisers and Elon looks like a psychopath and disuades further ad income for his hate platform
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Musk: starts allowing Nazi shit on Xitter
Advertiisers: Hey, we don't like Nazi shit. We might stop advertising if that keeps happening.
Musk: Go fuck yourself. Is that clear? I hope it is.
Advertisers: stop doing business with the guy who told them to go fuck themselves
EM: oh no
Elon then sues them for listening to his advice
Who could've ever seen this coming? lol
Today, the House Judiciary GOP's official account on X called GARM being discontinued a "big win for the First Amendment" and a "big win for oversight." X CEO Linda Yaccarino also applauded the news.
It's just opposite day? We just say whatever is the opposite of what's true?
Beating my enemies into submission = A big win for Freedom and Liberty
The first amendment is simply when conservatives get what they want.
Right wingers live in the UpsideDown.
I wish
We really don't say it enough, but fuck Linda for being a hollow, complicit piece of shit human.
You know the "O" in "GOP" stands for "opposition" right?
I'm partial to Gaslight Obstruct Project. This is probably somewhere in "gaslight" as in "this is a good thing! You must be crazy to think this is bad, everyone says this is a good thing."
He literally bullied a non-profit organisation set in the world to use advertisement money responsible into ceasing operations.
Loss for the world once again, and the article even says that Republicans celebrated. That country is sick.
THIS IS NOT A GOOD THING.
He didn't shut down advertisers, he shut down an organisation for best practices in advertising.Wiki World Federation of Advertisers
WFA's aim is to champion effective and sustainable marketing communications worldwide. ..
...WFA formed the Global Alliance for Responsible Media (GARM), a global cross-industry alliance which aims to improve digital safety and eliminate harmful online content....The alliance has introduced guidelines concerning misinformation and new standards on ad placements...
...WFA is a founding member of the Unstereotype Alliance, UN Women's flagship partnership with the marketing industry to eradicate harmful gender stereotypes in advertising...It is also a founding member of the Coalition for Better Ads, a cross-industry initiative to improve consumers’ experience with online advertising.
WFA holds Global Marketer Week, a series of events bringing together brand marketers to learn about the latest public affairs issues and best practice in marketing.
Even if this group shuts down completely, all this does is waste twitter's money while it also tells advertisers to stay the fuck away from ever do any business on Twitter.
And now he has to sue the advertisers individually if he wants to continue this idiotic plan. That'll surely convince people to spend money on X
I read this similarly. Most significantly, advertisers in the group are probably less likely to spend on tweeter now. The complete opposite of Elen's goal. The advertisers simply "deleted" the group (not any actual ad agencies), because it was calculated to cost the least. The group, GARM, was an attempt to collectively manage harm to their brands, which they will obviously continue to do in other ways.
Sounds to me like all advertisers should just assume that on Xitter, their ads will show alongside Nazi/Alt-Right/Hateful content. GARM, the project that Elmo just killed, used to inform them when that sort of thing happened. So with the warning system down, Ad companies should revert to a fail-safe state and abandon the platform completely.
And the rest of us should ABSOLUTELY make a habit of blasting out screenshots of ads next to heinous shit, and ask the company why they support that kind of content.
And the rest of us should ABSOLUTELY make a habit of blasting out screenshots of ads next to heinous shit, and ask the company why they support that kind of content.
This is the way
And the rest of us should ABSOLUTELY make a habit of blasting out screenshots
Good idea, but stopping using xitter completely would be even better.
Note to myself: Whenever I do contracts or somehow being responsible, I‘ll put a proxy company in between. If things go bad, I just shut down that responsible proxy and am out of duty.
Just an interesting observation about business behavior.
How it would work in real life?
Like how can you advertise on Xitter via a proxy?
I feel like this will only hurt him in the long term, advertisers in general are probably more likely to avoid X in the future. I know I would.
"Hey, come over here. And when you do, I won't let you leave"
jk rowling, elon musk.. what is it with billionaires suing people to silence criticism
They are all the biggest snowflakes. The slightest criticism breaks their fragile egos. Billionaires really require a safe space.
TBH the whole planet is a safe space for billionaires, not so much for everybody else.
It's cheap to them and bankrupts their victims or forces them to settle. There should be a way to punish frivolous lawsuits by %income/assets.
Do what other businesses do - just reincorporate under a different name
That's a SLAPP suit.
It definitely is, but they filed in Texas which doesn't have anti-SLAPP laws for federal cases
I wish Elon treated the whole planet like his children.
He would just jet off and never communicate again, we would be free of this cancer for good.
They are getting all this great free press about why to avoid Musk, must have figured their job is done.
Why can’t he shut down already?
I heard the new club is going to be called thenoelons and Elon Lindenstrauss is going to be a member.
It says "no ElonS" We're allowed to have one
Cowards
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On the one hand I hate Elon Musk. On the other hand I also hate advertisement.
So.... win / win?
Idk, advertisers didn't get shut down, a group promoting best practices in advertising got shut down.
You're about to dislike ads even more.
Lose/lose situation here unfortunately.
Basically he threw a fit. It worked.
It affected something that it should not have.
Good. They don't get to fucking bully whoever they want.
Elon didn't like their shit, and called them on it.
And they fucking cried and gave up, right away. lmao
I don't get it. Elon didn't win a thing, he lost harder.
He complained advertisers were banding together and boycotting his platform. He starts a frivolous lawsuit.
So now even more advertisers are boycotting his platform.
And in his mind, he thinks he won, because the advertiser platform dropped out.
His ego is boosted. It's not about money lost.
how do you mean? they just "hydra'd" on him. If he wants to sue them now for leaving xitter he will have to go after them individually.
you hate people bullying people yet you love elon bullying a non profit into silence?
also this isn't going to bring advertisers to twitter.
I don't care about X (formerly Twitter) or advertisers.
A multi-billion dollar social media company sued an ad industry group that was trying to have help companies have some kind of brand safety standards to prevent a company's ads from appearing next to objectionable content. They reportedly had two full-time staff members. This isn't some big win, it's bullying itself.