[VERGE] Spotify is reportedly limiting ad payouts for white noise podcasters

This is the best summary I could come up with:

As reported by Bloomberg, Spotify outlined changes to its Ambassador Ads program (which pays creators to read ads promoting Spotify content) in an email to creators on Friday, noting that white noise podcasters will no longer be eligible to participate starting October 1st.

Spotify will no longer spend its marketing budget to support white-noise podcasters through ambassador ads, Bloomberg reports.

According to leaked documents from January referenced in the report, white noise and ambient podcasts were unintentionally boosted as part of Spotify’s attempt to promote talk-based content over music, accounting for around 3 million hours of daily listening on the platform.

Spotify calculated that it could increase its annual gross profit by $38 million if it removed white noise podcasts from its talk feed and redirected listeners towards other kinds of content, though it ultimately never followed through.

The company also said it’s looking to invite more podcast hosts to its Automated Ads program, and that participants can expect a 50 percent split of the revenue.

The company is making around 6 percent less revenue per subscriber by comparison, however, and has announced several waves of layoffs, axing 200 roles from its podcasting division back in June.

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