Privacy-Preserving Attribution | Firefox Help
Firefox 128 introduces privacy-preserving attribution, allowing advertisers to measure campaign performance while protecting user privacy.
This article seems to assume that advertisers don't want our identifying information, and are clamoring for an alternative to tracking that lets them measure ad performance anonymously, which is just not true. Being able to uniquely identify users and target them is a feature, and getting more data points from the browser just helps add to their profiles.
It was surprising to see this from Firefox, and even more unsettling was the fact that this was turned on by itself in my desktop firefox settings since the last update. So it was opt-out by default, while I expected this to be opt-in, just like their telemetry.
Not good. Nope.
Very disappointed. I’m starting to see how I could contribute to Servo or Ladybird as an alternative because I haven’t seen Mozilla do that kind of shit so far.
They wasted money with stupid CEOs and stuff unrelated to Firefox, but sucking the dick of advertisers is on a higher level.
The good thing is that Firefox has got some decent forks like Librewolf, which are worth exploring if one is okay with slightly delayed updates.