Samsung to launch upgraded voice assistant Bixby this year with its own AI

• Samsung will launch an upgraded version of its voice assistant Bixby this year based on its own artificial intelligence models, mobile chief TM Roh told CNBC.
• The Bixby upgrade is part of Samsung’s broader push to market AI features on its suite of devices.
• Roh said the company will maintain its strategy of allowing multiple voice assistants on its devices.