Yeah, also been saying this for years. Loss leading into jack up the prices.
Admittedly I thought it would happen a bit later, usually I expect them to try to force out the competition, then go for the prices. Guess that's not an option when steam is around.
I’ve had an Xbox Live account since 2007 but lately, I’ve mostly been gaming on Linux and my Steam Deck. I buy more games there than anywhere else. I like GamePass, but I can go and get indie games for cheap, support a small dev in the process, and the UX is superior. It’s far better than constantly dealing with these increases because capitalism demands growth at all costs.