A former Israeli minister imagined the campaign as a military unit that conducts PR missions abroad.
A report by The Guardian released Monday reveals that the same group behind a covert Israeli social media campaign to influence U.S. politicians has also spent months coordinating with dark money groups, Israel advocacy organizations and lawmakers to spread pro-Israel sentiment between 80 different ongoing programs. The campaign is organized under Israel’s Ministry of Diaspora Affairs, headed by Minister Amichai Chikli.
Between October and May, the investigation found, officials have spent the equivalent of $8.6 million on the campaign, which includes a program known as Voices of Israel, which officials are resurfacing specifically to spread propaganda attempting to justify Israel’s genocide in Gaza. In the U.S., the campaign has influenced political discourse about college protests and has even seemingly had a role in passing pro-Israel bills at the state and federal level.
Voices of Israel has existed since at least 2017, first conceived under the name “Concert,” the report found. Former minister of strategic affairs Gilad Erdan, under whom the campaign was born, aimed for the campaign to be a “PR commando unit” for Israel’s reputation abroad; previous iterations have worked on issues like the passage of bills in the U.S. that ban participation in the Boycott, Divestment and Sanctions movement. Historically, it has funded American Zionist organizations like Christians United for Israel (CUFI) and the Israel Allies Foundation.