Qualcomm spends millions on marketing as it is found better battery life, not AI features, is driving Copilot+ PC sales
Qualcomm spends millions on marketing as it is found better battery life, not AI features, is driving Copilot+ PC sales
On-device AI features aren't that useful for consumers yet, but long battery life is.
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Is this really a surprise to anyone outside of the AI hype machine?
Not really no, it also likely isn't a surprise to the engineers and project managers working on these products. Which is likely exactly why they have standout battery life: the project managers knew AI wouldn't sell so they made the laptops appealing via conventional means anyway.
The project manager wouldn't have a say in battery life, as it's really just because of the ARM chip.
And I don't think anyone thinks Copilot is good in its current form, AI hype or not. It feels like a web app with no real control over the machine.
It's a common misconception but ARM isn't inherently better at battery life than x86 though. It's more that Qualcomm's designs are as compared to the companies on the market that produce x86 hardware.
TIL, I did some research because of your comment and indeed, the difference in their use cases is mostly a market thing, not so much a limitation of each one. This answer is particularly good at explaining that.
This article also does a really good in depth explanation about the topic although it does get a lot more technical but if you're interested, it's a really good read.
Ah no, more battery life isn't because of the ARM chip. Not with general usage, outside of minimal instruction set use.
It has control. Screenshoting every couple of seconds.
They absolutely would. They choose the chips included with the product, which screen to use, etc, and they can balance battery size with other considerations like weight. Battery life absolutely is a project manager choice.