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The fade should be slow and subtle. At first the client thinks they are just imagining it, but then they start getting customer support calls about the site being faded, and their bosses are pointing it out too in meetings, and as it happens more and more the panic really begins to set in.
Finally they reach out to you in a desperation when there's barely anything left of the site and ask you to urgently fix the problem, and you just shrug your shoulders sympathetically and explain it's happening because they haven't paid - but not like in a way that suggests you are doing it on purpose, but a way where it's simply an unavoidable natural consequence, like if you didn't pay your electricity bill your power would get cut and the site is slowly "dying" and fading away because of that.
They'd pay so fast.
You don't say that, you say they are on credit hold and you won't do any more work until your past work is paid for, after they pay you say credit has been rescinded and they have to prepay for any more work to be done.
Especially if you randomize the fade within a given range over time.
For added theatrics, after they pay you can slowly fade the site back in over a few days too, as if websites need bill money the same way humans need food, and it is slowly getting better after "being starved"
I like the way you think.
Make the fade only apply 25% (or maybe a percentage range) of the time at first, slowly increase how often and how intense the opacity is. lol
Or, make it fade more and more for each "unique" visitor. Make sure it hits after they start their marketing campaign.
Make it fade out after 5pm friday and fade back in on monday at 9am.
Charge them extra for working outside of business hours
What the duck did I do.
I mean does it matter if you're frank and say "its happening because you didn't pay? Its not like they can go to the cops or something
Depends on what you sold, it might be funny fraud
Can it be considered sold if it hasn't been paid?
This is only useful if it's a kind of subscription model, right? Otherwise, you sell the thing and fuck off, never to be seen and maintain it.
Send them a bill for "website toner"