Can I add a follow up question: Why don't normal batteries have any useful measurements on them, at least in the UK anyway, not sure about elsewhere. Rechargeable batteries will have an Ah rating but normal AA or AAA etc will just say "Ultimate" or "Advance" etc, like why can't we just have an Ah or Wh or even just a standardised rating based on a fixed current discharge or something? It's infuriating that in 2023 I'm buying something with know way of quantifying its content other than the inference of the product name.
If you mean non-rechargeables, all batteries of the same technology are really the same in capacity. Doesn't matter if you buy an expensive brand or the cheapest bulk store brand, the difference is a couple percent and depends more on the age of the cell and how it was handled.
Just get cheapest store-brand alkaline if you must, but really best avoid altogether and use rechargeable.
The reason phone vendors can advertise capacity is because the load (the phone) is a known quantity. They made the phone, so they can reliably estimate the battery's capacity based on average use by that phone.
Similarly, power bank manufacturers can do the same, because the load is controlled by them. The USB port might only provide 5V at 1.5A or 3A - whatever the power bank manufacturer put in - so they can reliably estimate how much current over time the battery can provide.
But makers of alkaline batteries don't have that knowledge. They have no way of knowing if you're going to put them into a kid's toy that pulls only 20mA, or a DC motor for a rotisserie that pulls 1A. So they can't possibly provide you any measure of Ah that is going to satisfy all consumers. If they did, they'd open themselves up to legal problems for making misleading claims about their product.
I don't find that to be a particularly compelling argument though. If you go to buy a lead acid battery for solar usage, for example, they give you the capacity based on a 20-hour discharge (or, 1/20th C rate). The same could absolutely be done for primary batteries
Lead acid self-discharges at a much, much higher rate than alkaline, though. It's the reason alkaline batteries can live on a supermarket shelf for so long without losing any significant capacity.
Yeah, but that would require consumers do the mental math. I can see plenty of stupid complaints being made because people misunderstand the fundamental difference.