I gotta say, I feel like targeting the coke's and mcdonalds of the world is kinda... hopeless? like it couldn't possibly make a dent in their numbers at the current size of the movement. Maybe thats not true, idk, but I'd prefer to absolutely wreck a sabra or something than make coke take a 0.4% hit
McDonald’s yesterday reported that its global sales declined for the first time since 2020, with its net profit declining 12 percent compared to the same period last year. Starbucks announced Tuesday that sales in North American stores dipped 2 percent, and sales in the rest of the world dipped 7 percent. It also reported that its total international profits dropped by 23 percent.
It does seem like the majority of that hit is coming from predominantly muslim markets, not the domestic US market, and I think that bds org is US based? but regardless, significant dents are being made, and keeping the US movement in lockstep with the international boycott movements is important
I would personally like to thank BDS for helping quit my McD's and Starbucks addictions a few years ago. Idk what the figures for the US specifically look like but I know between myself and some friends it probably amounts to a few thousand a year.