Supposedly, a lot of lying, staging, faking, possible fraud, generally shady and consciously exploitive behavior towards viewers, many of which are kids.
This is stuff I remember off the top of my head, according to 1 (one) half-watched video on the topic. In other words, I'm not exactly in the know.
I’ve started seeing the bars pop up in shops… what the fuck is wrong with parents is my question. Spend time with your kids and then I don’t have to spend time wondering what chocolate has to do with some YT personality and how that’s a real business decision that makes sense and is viable.