The people playing on my server are to lazy ( but still complain if there's nothing to do even though they've only acquired their armor and built a decent base )
I don't think there's a lack of content, but there's no goal but building ( which can get boring because then after these two weeks no one is playing anymore ) after acquiring armor or building a base. Defeating the Ender Dragon is not worth mentioning because it's just to easy.
As the server host guy I wanted to know if you had some ideas to stop a server from dying by changing the servers goal and not by modding the server ( Create Mod, ... ).