At this point, I am paranoidly suspecting that a lot of this is some 5-d chess game, where the actual nazis are going "Because when everybody is a nazi... nobody is." and some people just gobble it up despite their good intentions.

You like egdy jokes? Nazi. You think that men that transitioned shouldn't be allowed to compete in female olympics? Nazi. You played Hogwarts Legacy? Nazi. Your political views are set to right of the Karl Marx? Nazi.

And then when people automatically suspect that a person being called a nazi is an overreaction they make the biggest surprised pikachu face.