I'm curious how this will affect creators. Now it is very obvious when YouTube is displaying an ad vs the content creator doing an ad read. If it becomes less obvious where the ad is coming from by injecting it into the stream, I wonder if they're hoping to shift some of the perception of excessive ads off of them.
Turtles yes. Spiders not so much.
I know how obnoxious ads have become on the internet and I've seen how they have progressively gotten longer and more prevalent on YouTube but I don't really know how to feel about this. Conceptually, they are handling and storing so much video data their operating costs must be astronomical. As far as I know, advertisement is the main way they recoup any of that cost so I can't really blame them for this. Maybe they are just reaching a point where they are just too massive to work.