"We’re excited to announce that Roll20 has acquired Demiplane, the best-in-class character-building solution for tabletop roleplaying games! Demiplane joins a growing suite of TTRPG (tabletop roleplaying game) offerings from Roll20 that include Roll20 Tabletop, DriveThruRPG, and Dungeon Scrawl."
I suppose "hand over fist" is a subjective term, but you don't acquire companies for free.
It has merchandised in the past with some success.
Back when TSR was sold out from under Gygax's clutch, Lorraine Williams tried some similar marketing, there was a beach towel with Dungeons and Dragons' red dragon in this design:
Only as I recall it, the lettering and dragon were pink. I have never seen it posted online, and I didn't buy one*. I don't know that many sold.
*Of course there was this whole Satanic Panic back then, and why would anyone want to advertise they played D&D at a pool where likely everyone would have given you a bunch of crap for playing "the Devil's game"?
After seeing Forbes write about D&D on multiple occasions, years of RPGs in video games, 50 years of RPGs being in society, a successful movie, and absurdity of the 80s situation gone, it could work now.
Roll20 appears to be a privately held LLC.
https://help.roll20.net/hc/en-us/articles/360037254274-About-Roll20-LLC