Start? In the UK here and it has always had ads. Even on paid

Wild card. Paizo. He'll come in like "while pathfinder has been successful I see a lot of room for growth and restructuring". 5 years later, there are now 28 low quality books, all of which are on a subscription model, half the staff are fired, and the company is owned by Amazon... Oh and a crossover with Jack Reacher.

Arven's dog. He's a good boy.

Respect to the legend. Enjoy that retirement!