eh. it's also a matter of getting better parts.

Just ordered my DIY AMD 13 and picked up an Sk hynix P41 1TB for $85 from microcenter--Framework wants $100 for a slower SN770. Same deal with RAM: picked up 32GB of Crucial DDR5-5600 for $96, whereas Framework wants $160.

I'm not knocking Framework here at all, because I know they have their own overhead here and it's convenient to get RAM in the package. But this is one advantage of their DIY model I really appreciate--$75 price difference for better parts is well worth it.