Google ends Pixel Pass subscription

Coinciding with the launch of the Pixel 6 series, Google began offering an all-in-one subscription that bundled together your choice of Pixel phone, Preferred Care protection, Google One cloud storage, YouTube Premium, Google Play Pass, and (optionally) Fi Wireless service. For the right customer, the Pixel Pass plans, which started at $45, were solid deals, offering a modest discount on the bundle. That said, Pixel Pass was only ever available in the United States.

However, it seems Google may not have found enough of the right customers. In an announcement shared on a new support page, Google has confirmed that the Pixel Pass subscription has been discontinued as of August 29, 2023. The company cites its focus on “offering the best value” as well as customer “flexibility.”

We are focused on offering the best value of our hardware products while giving users the flexibility to purchase their favorite services. Going forward, we will continue to evaluate offers based on customer feedback while providing different ways for them to access the best of Google.