Bought a new pack of a hair product which now uses 6% less natural ingredients and is no longer vegan

My bet is on beeswax for the non-vegan ingredient.

"Matt" paste? Isn't it "matte" or am I taking crazy pills again?

Edit: What the fuck... It's spelled differently in the UK, the US, and Canada (where I'm from). It's matte in Canada, mat in US, and matt in the UK.

From the Government of Canada website: https://www.noslangues-ourlanguages.gc.ca/en/writing-tips-plus/matte-mat-matt

Poor matt

It's no longer labeled vegan. A lot of producers actively avoid the label, despite the fact that the Vegan Society would provide their stamp of approval. I've heard somewhere putting it on your product lowers sales. All this to say, are you certain it's actually not vegan anymore?

It looks like the 91% natural ingredients version has benzyl alcohol as a preservative which is typically synthetically derived and in my experience can drastically shift the bio-based ratio.

As far as I can see, the rest of the ingredients are the same, but the sourcing of those ingredients could be different which could also shift the naturally derived percentage.

Who's Matt and how come you've got his paste?

I wouldn't even be surprised if this is just a shift in marketing. The "Vegan" label, in particular, has fallen out of style as more and more men become obsessed with meat-based diets.

I think you might have gotten old stock when you bought a 'new' tin. When I look on their website, it only has the vegan formulation listed, and the ingredients do appear to be derived from non-animal sources.

Welp, looks like I won't be licking your hair anytime soon you monster.

No more shiny cap either.

Damn, I guess you will have to find a new hair product to eat.

You are showing them backwards - the NEW formulation is the one that says vegan. Did you buy the second one at Big Lots or something?

I was about two make a whole lecture about percentage points but it just so happens it actually is ~6% less in this case.

I save my ear wax and just reuse that for hair paste. You need one of the gyroscope cleaners though to get enough wax.

"Now made with actual bitch beach boys!!"

Permanently Deleted

It should not really matter I think. Maybe its just a marketing strategy.

I might be the non vegan ingredient.

Clearly they've added unnatural meat to the formula! Ew!

Have we just forgotten about the word "fewer" entirely at this point?