I understand politics are a controversial topic, but I like to remind everyone to avoid name-calling and other uncivil behavior. Your comments will be removed.
America at that time was very conservative. Then Nixon was exposed as a criminal and Ford pardoned him, which was a hell of a one-two punch to the psychy of your average American at the time.
So the next guy the got to vote for was the most Christian innocent candidate they could get their hands on. But that's now who they really wanted. They loved Nixon, everything about him, they just didn't like that he to ot exposed as a criminal.
He was beat by one of the most popular presidents of all time. Hindsight being what it is, he was beat by one of the most destructive presidents of all time.
It's interesting because it was after my time but hindsight kind of showed he was right in principal but wasn't a great statesman and couldn't do the political calculations behind the scenes to rally his own party much less unit both sides.
I vaguely know about Ollie North and how the hostage situation before his second election run sabotaged his campaign but that seems to be more a nail in the coffin rather than the only reason for his failure.