A PR disaster: Microsoft has lost trust with its users, and Windows Recall is the straw that broke the camel's back
A PR disaster: Microsoft has lost trust with its users, and Windows Recall is the straw that broke the camel's back
The world is up-in-arms over Windows Recall, but why? It stems from Microsoft's seeming lack of care for Windows and its users.
It's a nightmare scenario for Microsoft. The headlining feature of its new Copilot+ PC initiative, which is supposed to drive millions of PC sales over the next couple of years, is under significant fire for being what many say is a major breach of privacy and security on Windows. That feature in question is Windows Recall, a new AI tool designed to remember everything you do on Windows. The feature that we never asked and never wanted it.
Microsoft, has done a lot to degrade the Windows user experience over the last few years. Everything from obtrusive advertisements to full-screen popups, ignoring app defaults, forcing a Microsoft Account, and more have eroded the trust relationship between Windows users and Microsoft.
It's no surprise that users are already assuming that Microsoft will eventually end up collecting that data and using it to shape advertisements for you. That really would be a huge invasion of privacy, and people fully expect Microsoft to do it, and it's those bad Windows practices that have led people to this conclusion.
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I know that I shouldn't, but here's what I think about this whole deal, illustrated with a single image macro:
Get wrecked, Microsoft.
I think that the article does a good job highlighting how much of a trainwreck this is, because Microsoft is not to be trusted. The Windows users hysterically complaining about this are not expecting Microsoft to behave in some outrageous way; they're expecting Microsoft to behave as usual.
Every generation needs to learn what microsoft is all over again, but they only learn the hard way.