Juul was always a scapegoat. They are nothing other vapes aren't; they were just popular at the wrong time and took the brunt of America's ridiculous attitude to vaping
Banning flavors was the most effective move to deter kids from vaping JUUL. They all use the gas station disposables now.
When I was an underage smoker, advertising did nothing to affect my purchase. It was all about access. If they really want to address underage vaping, they need to crack down on places that sell to minors, just as they did with cigarettes.
The Food and Drug Administration announced Thursday that it has reversed its ban on Juul e-cigarettes while it reviews new court decisions and considers updated information provided by the vape maker.
Vaping reached a peak of approximately 28% among all high school students in 2019, according to the Centers for Disease Control and Prevention.
While Juul has since entered a period of financial retrenchment, sales of e-cigarettes and other alternative nicotine products have continued to grow.
In a statement, Juul said it appreciated the FDA’s latest decision, adding it now looks forward to "re-engaging with the agency on a science- and evidence-based process to pursue a marketing authorization" for its products.
"We remain confident in the quality and substance of our applications and believe that a full review of the science and evidence will demonstrate that our products meet the statutory standard of being appropriate for the protection of public health," the company said.
Even as Juul has pursued its appeal of the 2022 ban, that initial FDA ruling significantly disrupted the company's finances, prompting a bailout from two of its largest investors, The Wall Street Journal has reported.
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