Edit: so, this is a video from the show Parks and Rec, where some soulless capitalist is selling regular milk as the "hot new craze, beef milk", and only one person in the scene sees how ridiculous this is ("that's ffing milk", he says). The others lap it right up, pun intended ("no. milk cost $3 a gallon. Annabelle's authentic, hand-strained, teet-to-table beef milk: that costs $60 a gallon. yeah, and there's a waitlist"). I thought it was a good analogy to what is happening with this tmo situation.