It's pretty fantastic for generating hype. Sure gamers can commiserate with each other over particularly hard campaign levels in offline campaigns, but malevalon creek was a whole wave of memes and other engagement.
It's just such a shame Sony had to shit it all up, and that the devs keep pumping out monthly warbonds instead of fixing and balancing what we already have first. I haven't tried polar patriots yet but the reviews so far are not great. Meanwhile they keep nerfing good weapons.