Demi Vollering Signs Ground-Breaking Deal with Nike, Reflecting Her Growing Prestige
Demi Vollering Signs Ground-Breaking Deal with Nike, Reflecting Her Growing Prestige
Dutchwoman Vollering one of a rare number of cyclists to sign with global sports brand, which reflects growth of women's cycling.
Defending Tour de France Femmes Avec Zwift champion Demi Vollering has reached a different sort of milestone in her career, announcing that she has become a Nike athlete.
The global super brand has a limited history in the professional cycling, most famously backing Lance Armstrong during his career, and more recently having a contract with Mark Cavendish.
Now Vollering is amongst its ranks, a big step forward for women’s cycling.
“I am proud and grateful to have signed a partnership with Nike,” Vollering wrote on social media. “With Nike’s support, I will pursue the dreams and goals I have set for the coming years.