Oregon's Sports Bra, a pub for women's sports fans, plans national expansion as interest booms
Oregon's Sports Bra, a pub for women's sports fans, plans national expansion as interest booms
Under the plan, bars and entrepreneurs elsewhere will be able to apply to use The Sports Bra brand for their franchises.
The Sports Bra is a pub where women’s sports are celebrated — and the only thing on TV.
Packed and buzzing with activity, the bar has successfully tapped into a meteoric rise of interest in women’s sports, embodied most recently by the frenzy over University of Iowa basketball phenomenon Caitlin Clark’s records-smashing feats.
Just two years after opening, the bar announced plans this week to go nationwide through a franchise model.
“Things have happened at light speed compared to what my forecast was,” founder and CEO Jenny Nguyen told The Associated Press. “This tiny spot that I built for my friends and I to watch games and give female athletes their flowers means so much more. And not just to me, but to a lot of people.”
I'm not a sports person, but I've always found women's sports to have better fundamentals and less showboating.
Totally agree. PWHL Hockey is fantastic in that regard. So fast!