Xbox Hardware Just Had Worst Sales Dropoff In Years - GameSpot
Xbox Hardware Just Had Worst Sales Dropoff In Years - GameSpot
Overall, though, Xbox revenue is putting up huge numbers thanks to Microsoft's buyout of Activision Blizzard.
Microsoft has released its latest earnings report, and included in the document is an update on how the Xbox division is doing. Overall, Xbox revenue is way up thanks to contributions from Activision Blizzard, but hardware sales are down massively. And that's not exclusive to Xbox, either, as PlayStation recently missed sales targets and Switch sales are trending down.
Microsoft said in its quarterly filing that Xbox hardware revenue decreased 31%, due to "lower volume of consoles sold." According to GI.biz, this past quarter was the worst ever since the Xbox Series X|S launched in November 2020 in terms of a quarterly percent decline.
Again, this downturn is not specific to Xbox. Circana, formerly known as NPD, reported recently that all three platforms--Xbox Series X|S, PS5, and Switch--are experiencing year-over-year declines in the US. All three platforms were down at a minimum of 19% year-over-year based on the latest publicly available data.
People buy less luxury goods when they cannot afford them anymore
And also when the competition is offering an arguably better product.
Of course year-on-year console sales have dropped.
Series/PS5 are mid gen:
- most people who want a console already have one
- new enhanced SKUs are expected soon, anyone on the fence will be waiting
Switch is late gen:
- a replacement console is expected next year, anyone who can wait will be waiting
I would expect most current console sales to be replacing failed units.