She's the target of memes because just recently she tried to shut down the guy who tracks her jet. Streisand effect. Nobody was talking shit about her jets(well a lot) until she screamed to the world leave my jet alone.
Didn't she get put under the super microscope after she told her followers to register to vote? That got the Fox news tribe to do their double standard selective outrage thing and now all of a sudden republicans care about fossil fuels and emissions.