Not necessarily killing it but the future is geared towards AI and machine learning. People and companies working in that sector don't mind dishing out 3K$ for a GPU, leaving desktop PC gamers in the dust.
Aside from Nvidia, I bought a 7800XT last Christmas. No drivers issues at all and plays almost everything at 1440p/120fps on medium-to-high settings. Don't forget Intel's upcoming in the GPU industry as well.
They could be pulling out of the GPU market but I'm unaware of that. I still hear people waiting for the Battlemage lineup so I guessed they were still in with a planned release on Q4 2024.