Unfortunately nothing will come of this. What Louis doesn't understand is that dealerships are franchises. That guy is not a John Deere employee. If enough people make a stink, at best, they'll fire that guy and both John Deere and the dealer will say that he doesn't represent their views.
Except you don’t understand that the franchisee and their employees directly represent the brand and can both tarnish and directly help implicate corporate through those actions. Their first move is to try to say it’s an independent owner but they granted access to their brand to that individual so their are still on the hook for their actions when using said brand.