"A new and revolutionary way of having a multi dimensional phone, the first ever of it's kind, it doesn't fold, it creases at the right points to give you more space than ever."
I kind of want to rolling phone. That would get rid of the crease problem. If you put a sensor in the roller you could have the software automatically adapt the screen size to how much of the screen is out.
Twice as many screens that any iphone. The most screen space ever on an iphone. The first iphone that folds. Apple never compares the iphone to other companies, perhaps with the exception of the very first presentation.