Periodic reminder that someone got paid a lot of money for Pepsi Gravitational Field Theory

5 comments

If no money was exchanged for this, people would treat it as the crank bullshit it is

critical support to whatever marketing department scammed pepsi out of millions of dollars for the corporate logo version of the timecube manifest
- Given that so many logo redesigns cost huge amounts of money and end up being some minor change like this, I do wonder whether this isn't just kinda a standard thing to have pages of grandiose nonsense to justify paying millions for a change of font or whatever, and this was just the unfortunate one that got leaked
  
  But yeah, absolutely phenomenal grift, it's hard not to be a little impressed
  
  Yes, it's grift that helps insulate branding/marketing/executives from any negative consequences of the logo change.
  
  If they paid 2 million dollars they can say the problem was their consultant, or that they just couldn't have known, they did their best or whatever.
  
  If they paid the same guy to make the same logo but they paid him $30,000 to spend half a year drafting logo proposals back and forth, then their ass is more firmly on the line when people drink 3% less pepsi the next year.
Marketing could be a pretty cool scam if it wasn't just transferring value from the workers to people who thought they were creative.