If I could make an exact copy of a car, while leaving the original car where it was so the owner can still access it, and if you consider that stealing...
AFAIK you're right, Stallman only cares about free as in freedom, which means at a minimum the source code should come with the product so you can modify it and inspect it. If you can figure out a way to sell it like that, and not just sell tech support, I'm sure he'd be all for it.