Pokémon's Former Chief Lawyer On Shutting Down Fan Games and Honeymoon Business Deals

Was hoping for more about the game takedowns, but not much of anything was said:

LP: [...] how does The Pokémon Company handle Cease & Desist letters with regards to fan projects? How did you find them, and where did you draw the line on what's allowed and what the company thinks needs to be shut down?

DM: Short answer: [...] someone from the company would send me a link to a news article, or I would stumble across it myself. [...] I say this to my students: the worst thing on earth is when your "fan" project gets press, because now I know about you.

LP: Oh. Oh no.

DM: But that's not the end of the equation. You don't send a takedown right away. You wait to see if they get funded (for a Kickstarter or similar); if they get funded then that's when you engage. No one likes suing fans.