Tubi’s unnecessary rebrand

https://www.vulture.com/article/tubi-new-look-sound.html

Tubi is a great service. I’m amazed they paid money for this new logo though. And the new purple centered design makes it look like Roku.

Changing your brand identity shouldn’t be taken lightly. You lose existing brand recognition, and it costs a fortune in coding, print media, and bumper costs.