Wendy's is introducing Uber style surge pricing.
Wendy's is introducing Uber style surge pricing.
Kirk Tanner, the new CEO and president of Wendy’s, shared with analysts his various plans to increase company profits, including investing in digital menu boards that will have the capacity to display dynamic pricing that fluctuates throughout the day by 2025. Here's what customers need to know.
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Imagine walking in, seeing a price on the board, waiting behind someone with a big order, and by the time you get to the counter the price has increased. I forsee yelling and fights happening in lines.
I foreseee never stepping into a restaurant like that.
They will stop doing this when the poorest people are just sitting around the restaurant waiting for the price to go down.
If you only had $3 and the price of a burger was above that, you would just wait. The restaurant is sometimes nicer than sitting outside. They can't kick you out, because you're waiting to order. Now they're going have like 3-5 bums waiting around for the price to drop.
It's just stupid. Although I did go to a bar like that once that was pretty fun. It had a stock market board with drink prices that went up and down. You would go up there hoping to get a particular drink, but come back with something else because it was half off. It'd be like "tequila shots $7" but "red wine $3.50"! Wine it is!
Austin had/has a bar like that.
Bars are scams.
You can get an entire bottle of liquor for $11.
You can get an entire bottle of wine for $3.50.