It drives me crazy that the price cap is announced and reported based on a yearly cost for the average consumer. We all get charged based on prices per kWh, why isn't the cap discussed using the same metric?
It probably should also be reported as such. But they're going for ease of understanding.
All you need to remember and understand is how your household compares to the average. Higher lower or about the same and you can make a (fairly decent) guess as to how your bills will change quickly. That's the main goal.
Telling the vast majority of mathematically and scientifically illiterate scum (obviously I'm joking 😜) of the UK about the changes in kWh you then have to know what a kWh is and how much you use and what that means for your overall bill. A much more complicated equation than the former.
I'm sure somewhere for those that are interested it is expressed in these terms but for a mass communication I don't see the issue with how they're doing it.
It could be reported alongside the yearly igure, in brackets, or a greyed out "*" note. I would write it like "Ofgem have announced the new energy price cap to be 30p per kWh for electricity and 7p per kWh for gas, making an average household bill to amount to £1638 per year"
I don't think that would be confusing.
What I find more frustrating is even after having spent some time searching I couldn't find the actual kWh figures.
Energy price cap rates 1 April to 30 June 2024
Electricity rates
If you are on a standard variable tariff (default tariff) and pay for your electricity by Direct Debit, you will pay on average 24.50 pence per kilowatt hour (kWh). The daily standing charge is 60.10 pence per day. This is based on the average across England, Scotland and Wales and includes VAT.
Gas rates
If you are on a standard variable tariff (default tariff) and pay for your gas by Direct Debit, you will pay on average 6.04 pence per kilowatt hour (kWh). The daily standard charge is 31.43 pence per day. This is based on the average across England, Scotland and Wales and includes VAT.
Read about typical household energy use and how the energy price cap is calculated on our Average gas and electricity use explained page.
View and compare 1 April to 30 June 2024 and 1 January to 21 March 2024 Energy price cap standing charges and unit rates by region.
You can also get and compare all the Energy price cap (default tariff) levels.
However this says "average", and I now understand why they announce it like they do.