McDonald's is promising 'attention to affordability' after the price of Big Mac meals hits $18

The Big Mac set in Japan is ¥750 right now. Which converts to $5.07.

Does McDonald's America think each restaurant is a theme park or something?

Thank god we didnt raise minimum wage, otheriwse the price of big macs would have sky rocketed!!!!

Who the fuck pays $18 to eat at McDonalds?

As if they weren't the ones setting the price so high. They're actually paying attention because people are finally starting to not pay them.

Just don't go there anymore. If we all got on the same page and normalize boycotting corporations for the slightest reason we could hit them where it hurts; their profits. It's the only way we can fight back against corporate greed.. Use the capitalist system they have used to divide and conquer against them. Make them fear us.

So smaller portions. Got it

Translation: shrinkflation incoming

Our family was priced out of fast food in the US about two years ago. It's both too expensive and much worse than it was in the past. We got generally priced out of family dining before that, so this was just the natural progression.

I work harder than ever and we just keep sliding down the economic scale. We lost the class war.

Whatever, don't care. Won't be lured in to eat their crappy food. I could gather more sustenance from sunlight more cheaply and with better service. Bagged lunches unite!

It better get much further than spitting distance from what carryout at a local pub buys me price-wise. Currently it's essentially the same price whether I go get a hand-formed burger and fries with actual fresh lettuce and tomato from the local pub as it is if I get a meal from McD.

They were only ever winning on cost and speed, and now they can't even compete there.

Greedflation strikes again.

That's more expensive than me going to "better" fast food places like Chipotle, Panda Express, etc. Which is silly because McD's is only a choice for me when there's nearly nothing else I trust to eat.

I can get a bison burger at a halfway respectable restaurant that actually tastes like food a person would eat for that price. What a scam, but then again, I haven't seen anything close to that in any McDs near me.

Geez, and I thought our 11 euro meal was expensive here in the Netherlands…

The company really has lost track of why people went there in the first place. They used to be cheap and fast; that’s what mattered. Nobody gave a shit that the food was just OK or that you ate it off a plastic tray while sitting in a plastic bench seat.

But in the 90’s, things went downhill. They made the restaurants ‘fancy’ and added a lot to the menu. Which meant you were now paying more for food and waiting longer to get it. Before the self order kiosks were installed, the staff also couldn’t keep up with menu changes, which meant more order errors as well.

They also invested more in things like healthy options and added specific McCafe coffee corners to sell better coffee. As if that was something we went to McD’s for…

They really need to get back to basics. A ten item menu, sold cheap, in a who-gives-a-shit what it looks like restaurant.

In what hell is a big Mac meal $18.

I bought a triple quarter pounder meal + happy meal for $17 2 days ago.

Even here in Seattle, you can get one or two real burgers for that price.

Next month they're releasing the Smellinator. For $6.99 you get a napkin that smells like a Burger... Enjoy!

Anybody get past the paywall to see where it's with $18? I just pulled up the menu for nearest McD and a medium Big Mac meal is $8.98 where I live. Which now seems like a heck of a deal.

Every day I thank the gods I learned how to cook at home

It's all the fast food joints. I'm in Canada and I took my wife and daughter to burger king the other day. 3 whopper meals and a couple of apple pies later and it comes out to almost $60 with tax, shit is insane

Growth is slowing. So their sales are still going up, just not as fast as the CEO would like so he could get his 5th yacht by Friday.

Where on earth is a Big Mac $18? I’m not paying to read that article.

Archive link

Prices at McDonald’s are still expected to increase—albeit at a slower pace of 2% to 3%, versus last year’s 10%

Yea that's not gonna help them any.

My guess to what they'll do? Hit all the menu items with the Shrinkflation™ Ray®.

I had no idea it got so expensive. It's been ages since I had any interest eating there.

I had a crazy-busy day about 2-months ago and found myself hitting up a McDonald’s drive-thru for an order of fries just to tide me over for the drive home.

I didn’t pay attention to the pricing—it was only fries—and when I got to the window I handed them a five, fully expecting a couple of bucks in change.

The attendant just looked at me. I laughed as I realized a regular order of fries was more than five-bucks.

And yet, I STILL am hard pressed to believe a Big Mac meal is currently $18…

Introducing the new McCardboard, made out of 100% recycled cardboard!

The price of fast food is basically tied to how well the economy is doing, so I think they’re saying they’re going to donate to Republicans so that they can destroy the economy again.

This is happening outside the US as well.

Fast food places aren’t fast or cheap anymore. Big Mac and Whopper meals are about 10€

For 2€ more I can get a real burger at an actual restaurant.

Big Mac combo should cost $6.99 imho

In-N-Out is what McDonalds was 40 years ago.

They've paid attention to affordability so far. They're paying close attention to how much they can charge before people can no longer afford it.

Like all gougers do.

I don't believe that a Big Mac meal hit $18, except maybe at one or two locations that are outliers. I can't read the article though because it's paywalled.

I remember when Carl's Jr. came out with what they called "the $6 burger" and it was $9.

Another challenge that McDonald’s bottom line has had to face is war in the Middle East.

From the McDouble to the Sweet Tea,
And cold fries cooked tallow free

I'll just get my four for $4 from Wendy's thanks.

mcdonalds has been inedible garbage for easily the last 25+ years - who eats there?

I'm not paying $20 for the same shit that was bare minimum of food at $5.

So how is in and out able to keep their prices much lower, but with higher quality ingredients and better employee pay?

Quite funny to pay 18 dollars for a piece of garbage like McDonalds...

Wtf. I thought the big mac was cheap in America. Here I'm complaining about the price and it turns out I'm getting quite the deal.

I hope my bugmac comes with a table filled with free fresh ketchup stains! Yum yum!

I got food poisoning there the day after Christmas.

Note to self: never go to a fast food restaurant the day after it was closed for a holiday.

Mcdonalds is already on the border of being not worth the price here. Like local hipster joints charge 8 euros for their biggest burgers.

I usually just stop for coffee. It's like $1.25

What the... I use the 30% coupon and buy the big Mac bundle box which has 2 big macs, 2 cheeseburgers, 2 large fries, and a 10 pc nugget in it. Always too much food but super cheap at $16.

Extra BIG Ass Fries

They'll proudly announce a $17.99 Big Mac meal and call it a good deal.

I can live with 100 burgers = rent, if burger=$10, but not $18.

Cigarettes are expensive, disgusting and unhealthy too, but people spend a lot of money on it. U really don't get either of it. I think itl's rather pick up smoking tho.

If you must drink soda with your hamburger, Mcdonalds probably doesn't feel like an awful deal. No one drinks soda anymore tho. You get a "free soda" with the "value" meal.

You're an idiot if you're still eating fast food voluntarily. Might as well just take up smoking