Mattel and Hasbro Took Different Hollywood Paths — One Found a $1B Hit This Year
Mattel and Hasbro Took Different Hollywood Paths — One Found a $1B Hit This Year
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Mattel and Hasbro Took Different Hollywood Paths — One Found a $1B Hit This Year
While Hasbro spent billions on eOne in the hopes of producing films like Marvel Studios, the Barbie company launched a film division but emphasized licensing for film and TV properties.