Infiniti wins the contest for strangest car logo rebrand of the year
Infiniti wins the contest for strangest car logo rebrand of the year
www.creativebloq.com Infiniti wins the contest for strangest car logo rebrand of the year
Even the brand's dealers are bewildered.
I try to be pretty open-minded about rebrands, because I don't know what the brief was, but this one did make me chuckle. It seems like a massive undertaking for some very subtle changes. The reasons they give are pretty funny, and they even have a brand sound and a BRAND SCENT!!!!!!!!!!!!!!
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