Hyundai dealership incentives?

I'm in ATL and just got an email that one of my local dealerships is being incentived to sell 50 vehicles by the end of this month. They're saying they're motivated, but I don't see any other discussions of this going on. Anyone else seeing this?

For what it's worth, they're celebrating 6mos with about 25% of their 2023 ionic 5 fleet, they're about to hit 6 months on their first ioniq 6, and they have a couple ioniq '22s that have had a birthday on the lot.