They are made (I think) to be implementable - even, to give implementors some flexibility. Then everybody goes and buys a tool to do it, and not that well. I thought 15 years ago that security configuration was a (voluminous) subset of system configuration and system administration, ripe for automation and rigorous documentation - not something to pay a different vendor for. But the market says otherwise. When you can split some work across a whole team, or even into a separate company, instead of glomming it into one job, that's worth money to businesspeople.