Probably a basic way to evade spam detection. If you start sending the exact same message to 500 people, most chat services will shut that shit down in an instant. But if you send unique messages, it makes you look more like a real person, and the chat system may let it slide.
What's bad is that modern spam detection can employ semantic algorithms so it would still catch all of them as the I'm as message. The use of synonyms in the optionals is a huge vulnerability in the scam.