The Comforting Lie of Climate-Friendly Meat

This strategy seems to be working—at least when it comes to convincing policymakers and philanthropists. Technical solutions to livestock’s climate impact have emerged as the new orthodoxy in climate and agriculture circles, repeated by USDA Secretary Tom Vilsack, Biden’s climate envoy John Kerry, the government of Ireland, the new FAO report, and nine-figure philanthropic endeavors funded by groups like the Bezos Earth Fund. It doesn’t hurt that, as the British environmental journalist George Monbiot so aptly puts it, the “livestock industry’s political connections are umbilical.”

technofix

technohopium

greenwashing....

I would say astroturfing, but

astropasturing

sounds more fitting.