The "Backlash" to Plant-Based Meat Has a Sneaky, if Not Surprising, Explanation
The "Backlash" to Plant-Based Meat Has a Sneaky, if Not Surprising, Explanation
During the pandemic, plant-based meat consumption and media coverage exploded. Now, a host of trend pieces decry its demise. That shift is no organic accident.
TL;DR: the meat industry's misleading messaging campaign + lobbying
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I believe a lot of it also is the price, as someone who has worked in the plant based meat industry for years. It wouldn't be hard to design a product that is comparably priced with meat but it is seen as a premium space where more money can be charged so companies do charge more, from the finished food manufacturers to the ingredient suppliers. Also hard to compete price wise with meat subsidies, in the US anyway
Capitalism is gonna capitalism
But it is much easier to just blame the meat industry for all shortcomings of the plant based industry.