YouTube and Reels Could Decide India’s Elections
YouTube and Reels Could Decide India’s Elections
www.wired.com YouTube and Reels Could Decide India’s Elections
Major political parties in India are courting social media influencers to reach rural voters, paying for reach and dodging tough questions.
Major political parties in India are courting social media influencers to reach rural voters, paying for reach and dodging tough questions.
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These deals can also be a legal tightrope for influencers to walk. Beginning in August this year, the Advertising Standards Council of India demands that influencers disclose if a post was an endorsement or an advertisement. None of the influencers interviewed by WIRED included any such disclosure.
the gates of corruption are open wide ...