If I learned one thing, when talking with people about stuff like that: Most people unfortunately don't care. Many don't even have an ad blocker to begin with.
The majority of people on Chrome at this point are the same people that only ever used Internet Explorer until like 2015. They aren't even using Ublock, they don't even know what it is. The kind of people who have their nephew set their computers up for them.
Not sure they understand the flow on effects. Those of us being affected and work in the corporate IT space who have a lot of say in what browsers are used will simply replace chrome with Firefox on our thousands of machines nationwide without a second thought. They are digging their own grave.
Back before web browsers had ad-blocking extensions, we had programs like Web Washer. It was a local, ad-blocking proxy program that you ran along side your browser. To use it, you just changed your browser's network settings to point to Web Washer. And the ads would be filtered before they even reached your browser. It would be no problem to implement this again.
It won't do anything to their market share. At work my colleagues keep asking me "Why don't you use chrome?" or saying things like "Isn't Firefox slow?". They simply don't know or don't care to know. Also Firefox IS slow or just doesn't work, not because it's a bad browser but I've been seeing a trend of websites being designed to make it appear slow, like YouTube takes 5 extra secs on Firefox to load videos Clipcham and Adobe outright not supporting Firefox on their websites. The internet is a clown show.
I'm sure some people will swap, but nah no way it's a meaningful loss
Ad blockers will still exist too, they just won't be as effective. If the layman installs an ad blocker and gets one less ad, they won't question it further
waaah please watch this piss poor ad that we spent 20 million on to get in front of your face only for you to skip it or ignore it entirely we are taking any possibility you will not see this away so you HAVE to you HAVE to buy it
This will do nothing to stop Google Chrome's market share tbh.
Installing an ad blocker is like the easiest thing in the world to do. Literally takes less time than watching the ad yet even most young people don't use it. It's the reason why Edge has such a high market share despite not being all that great. It's the default for many people so inertia will carry it forward. Google Chrome could literally record your screen at all times and sell it to the highest bidder and it would still dominate the market.
Given how quickly everyone I know took to using Chrome on phones despite no adblock being available, I think sadly it won't have as big an impact as I wish it would.
I stopped using Chrome a while back, but still use Gmail because I'm lazy. Every time I crank open Gmail in another browser, Google whines at me to use Chrome. That grizzling pop-up is now the main reason I don't use Chrome, and it will eventually drive me to migrate away from Gmail. DON'T TELL ME WHAT TO DO!
It didn’t even make sense, because the point of Google was never to make money anyway. The point of Google was to make investors believe it was worth billions of dollars.